On a high – how drones are changing business marketing for the better.

Drones are no longer just cool, flying robots operated by drone hobbyists on the weekend. With increases in drone and online technology, they have become powerful business tools that can be used across a range of industries, from documenting a new property development to generating a PR video for a mining operation. As far as drone services go, business marketing is a growing field.

When it comes to marketing a business, drone surveying has a number of benefits not least being the ability to film a location or event from an aerial perspective and a number of different angles. Plus, this can be achieved at a fraction of the cost of previous filming interventions. Here are a few more ways drones can rejuvenate a business’ marketing strategy.

Three ways drones make for better business marketing

1. Ease and speed

With the proper practice (and qualifications), drones are relatively easy to operate and the results, from still photography to a panoramic video sequence, can be stunning and unique. And they can all be captured in just a few moments of aerial flight, then swiftly downloaded, tweaked, and finalised. This means any new marketing materials can be recorded, processed, and pushed out into the world in a very short amount of time, avoiding the lengthy preparation and post-production processes associated with more traditional media.

2. The wow factor

Even though they are becoming increasingly popular, drones still hold a fascination for many people. They love to watch them fly around and they love to engage with the high quality captured footage. Using a drone to record an event or interesting location can make that content more interesting and shareable, increasing market share without a big capital injection. And the collected data can be used to create unique advertising campaigns that position a business as cutting-edge and interesting, even larger and more professional than its competitors.

3. Advertising via drone

Drones can be found in a variety of locations, covering a wide range of events, and drawing the eye while they do so. This gives them an advantage over more traditional, static media such as billboards or posters. Drone can be used to engage in marketing experiences and customer interactions. This makes drones a compelling advertising platform, designed to get a business’ message out there.

Drone technology continues to grow and find a place in a number of different industries, from real estate to product launches. When it comes to marketing your business, there’s a lot of noise out there and drone technology can help get and keep audience attention.

Whatever you are recording, doing so with a drone is a fast, effective way to push your business’ marketing strategy forward. Want help creating safe and legal yet impactful drone content for your marketing initiatives? Contact us. At DC Geomatics, we provide hi-tech specialised surveying services to government, corporates, and private entities throughout South Africa and Sub-Saharan Africa, and we can help you use drone footage in various ways to market and grow your business.

Want to learn how drone surveying can help your business? Download our brochure.